Building Personal Brand and Products? An Excellent Case is Mr. Darren Rowse and his Problogger Series for Bloggers.
6 Resources to Make Your Blog SuccessfulMust Have Resources : @ProBlogger
Brand Strategy: Builing a Site and Products around Blogging.
Personal Branding: Author of 6 books (so far).
Brand Lifecycle: Since 2002 full-time Blogger.